EOFYS 2026 feels different this year.
A few years ago, end of financial year sales were more about upgrading something you wanted. Now, for a lot of Australians, they’re about replacing something that’s becoming a problem.
People are walking into stores after weeks of research, trying to make one careful decision and get it right. Usually because a fridge is failing, the washing machine is making strange noises, or winter’s arrived and they suddenly need a dryer.
EOFY gives households the chance to replace something properly before it completely gives up. Here's our guide to finding what you need at a bargain price this June.
When Do EOFY Sales Start in Australia?
Most EOFY sales start appearing in late May, then ramp up through June as retailers begin clearing stock before the financial year ends.
The busiest period is usually the final two weeks before June 30.
|
EOFY Sales Stage |
Typical Timing |
|
Early EOFY promotions |
Late May |
|
Main EOFY sales period |
June |
|
Peak clearance pricing |
Mid to late June |
|
Final EOFY deals |
Last week of June |
What Products Usually Go on Sale During EOFY?
EOFY sales usually cover a wide mix of categories across appliances, TVs, kitchen products and home electronics.
The types of offers vary depending on the product category, stock levels and where brands are sitting in their product lifecycle, but June is generally one of the bigger promotional periods of the year.
TVs
EOFY is a popular time to buy TVs, particularly as many brands have already launched their newer ranges earlier in the year.
Shoppers will often look at:
- OLED TVs
- QLED and Mini LED TVs
- larger screen sizes
- premium home entertainment setups
If you’re upgrading from an older TV, even stepping into a mid-range OLED or Mini LED model now feels like a huge jump in picture quality.
Browse our range of TVs on sale here.
Appliances
EOFY is also a major sales period for household appliances, particularly replacement categories like:
- fridges
- washing machines
- dryers
- dishwashers
- ovens and cooktops
Depending on the brand and product, shoppers may see:
- package offers
- bonus gift cards
- cashback promotions
- bundle pricing
- seasonal deals
Running costs matter far more now than they did a few years ago, especially with older fridges and dryers using far more power than newer models.
Smaller Appliances and Electronics
EOFY promotions also commonly extend across:
- coffee machines
- stick vacuums
- robot vacuums
- soundbars
- laptops
- air fryers
- personal care products
These categories often feature promotional bundles, bonus offers and limited-time pricing throughout June.
Is EOFY Actually a Good Time to Buy Appliances?
Usually, yes, particularly for replacement purchases.
EOFY is one of the periods where retailers are clearing outgoing stock before the new financial year, which can create good value across major household appliances and TVs.
That doesn’t always mean the newest products get the biggest discounts either. In a lot of cases, the best value usually sits with models that have been on the market long enough to finally see meaningful promotional pricing.
For a lot of households, EOFY makes the most sense when an appliance is already starting to become a problem rather than waiting for a complete breakdown.
|
Often Worth Replacing During EOFY |
Usually Fine to Wait |
|
Older fridges with rising running costs |
Cosmetic-only upgrades |
|
Washing machines needing repeated repairs |
Replacing premium appliances too early |
|
Dryers heading into winter |
Trend-driven purchases |
|
Outdated smart TVs |
Buying purely because something is discounted |
|
Older second fridges or freezers |
Appliances that still reliably do the job |
A newer fridge, washer or dryer may not just improve performance. It can also reduce power usage, noise and repair headaches over the next few years.
How to Spot a Genuine EOFY Deal
Not every EOFY deal will offer the same type of value, so it’s worth comparing more than just the sale price.
A few quick checks can help you make a more confident decision.
Start by checking the model number carefully so you’re comparing like-for-like products. It’s also worth looking at:
- delivery and installation costs
- included bonus offers or cashback deals
- warranty support
- stock availability
- energy efficiency ratings
For larger appliances especially, the overall value of the purchase often matters more than the headline discount.
And when you’re buying something you’ll hopefully use every day for the next decade, support matters too once the appliance is actually in your house.
Local delivery and installation support still matter, especially for larger appliances. Being able to speak to a real person if something goes wrong later on down the track is worth its weight in gold.
A good EOFY deal should still feel like a good decision long after the sale ends.
Should You Wait for EOFY Sales?
If your appliance is still working and you can wait a few weeks, EOFY is often worth holding out for, especially if you’re comparing multiple models or planning to buy more than one product together.
It can also be a good time to look at clearance stock and previous-generation models that are still current enough to offer strong long-term value.
On the other hand, waiting doesn’t always make sense.
If your fridge has already failed, repair costs are adding up, or you need installation urgently, buying now is usually the better option. Popular models can also start disappearing pretty quickly once EOFY sales properly ramp up.
The biggest advantage of shopping during EOFY is having time to compare properly before a replacement becomes urgent.
Final Thoughts on EOFY Sales Australia 2026
EOFY can be one of the better times of year to buy appliances, TVs and household essentials, particularly if you’re replacing something that’s becoming unreliable or expensive to run.
The key is focusing on long-term value rather than just the lowest upfront price.
The best EOFY buy usually won’t be the cheapest product in the store. It’ll be the one that fits your home properly, runs efficiently and still feels like a good decision a few years from now.
That’s usually what matters most once the sale ends.
