Privacy Policy

Bi-Rite Electrical Privacy Policy

Bi-Rite Electrical (“we”, “our”, “us”) is committed to protecting the privacy of your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, store, disclose, and protect your personal information, as well as your rights to access and correct it.

Bi-Rite Electrical collects, holds, and uses your personal information primarily to supply you with our goods and services and to manage our relationship with you. We also use this information to better understand your needs and preferences so we can improve the quality of our offerings and provide you with a more personalised experience.

Your personal information may be used for purposes including:

  • Processing and managing your orders, payments, refunds, and exchanges;

  • Managing internal records and administrative functions;

  • Communicating with you regarding your orders, account activity, or service enquiries;

  • Responding to any requests, complaints, feedback, or claims you may make;

  • Sending you promotional communications about new products, special offers, or other information we think you may find useful or interesting, using the contact details you’ve provided (such as your email address or phone number);

  • Conducting market research from time to time, which may involve contacting you by email, phone, SMS, fax, or mail;

  • Customising our website and services to better reflect your interests and preferences;

  • Administering memberships, subscriptions, promotions, loyalty and rewards programs, and gift card services;

  • Monitoring and improving the security of our systems, stores, staff, and customers;

  • Detecting, investigating, and preventing fraud or other unlawful activity;

  • Meeting our obligations under contracts with third parties, such as where we act as an authorised dealer or agent; and

  • Training staff and improving our customer service through internal reviews and audits.

How we collect your personal information

We may collect personal information in various ways, including:

  • Directly from you when you purchase goods or services in-store or online, contact us by phone, email, SMS, or through our website forms.

  • Automatically when you visit our website, including through cookies, web beacons, analytics tools, and other tracking technologies.

  • From third parties such as authorised dealers, marketing partners, payment processors, or publicly available sources.

Direct Marketing and Your Rights

We may use your personal information to provide you with marketing materials about our products, services, or special offers. These communications may be delivered via email, SMS, phone, or post. We aim to ensure that any marketing is relevant and based on your preferences and interactions with us.

If you do not wish to receive direct marketing communications, you may opt out at any time by:

  • Clicking the "unsubscribe" link in any email or SMS we send, or

  • Contacting us at marketingops@birite.com.au or by phone on 07 3341 9786.

  • Your decision to opt out of marketing communications will not affect your access to our goods or services.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality.

  • Analyse website traffic and usage patterns.

  • Personalise content and advertising.

You can adjust your browser settings to refuse cookies, but some parts of our website may not function properly without them.

Disclosure of Personal Information to Third Parties

Bi-Rite Electrical is committed to managing your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

In the course of our business operations, your personal information may be collected from or disclosed to the following types of third parties where reasonably necessary for our functions or activities:

  • Customer, product, business, research, and analytics organisations;

  • Data partners, marketing consultants, and secure data storage providers;

  • Social media platforms where individuals create, share, or exchange content;

  • Publicly available sources and databases;

  • Clubs, associations, and member loyalty or reward programs to which you belong;

  • Third-party service providers engaged by Bi-Rite Electrical to perform services on our behalf, including but not limited to financial, accounting, administrative, marketing, IT, communication, customer support, and data analytics services ("Service Providers").

Where we disclose your personal information to Service Providers, we take reasonable steps to ensure they comply with the APPs and handle your personal information securely and only for the purposes for which it was provided. Personal information disclosed to third parties remains the property of Bi-Rite Electrical.

Overseas Disclosure

Some of the third-party service providers we engage — such as cloud storage, IT support, or analytics platforms — may be located outside of Australia. In these cases, personal information may be transferred to and stored in countries such as the United States.

Where we disclose personal information to overseas recipients, we take reasonable steps to seen assurances that those recipients do not breach the APPs in relation to your information. By accepting the terms of this Privacy Policy, you consent to the disclosure of your personal information to overseas recipients as described above.

Bi-Rite Electrical does not sell or rent your personal information to third parties. We may also disclose your information where required or authorised by law.

Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure, including:

  • Secure servers and restricted access controls.

  • Encrypted transmission of payment data.

  • Regular staff training and internal audits.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law. When no longer needed, we take reasonable steps to destroy or de-identify it securely.

Accessing and Correcting Your Personal Information

You may request access to or correction of your personal information at any time by contacting us using the details below. We will respond to your request within a reasonable period and may require verification of your identity.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to read their privacy policies.

Making a Privacy Complaint

If you believe we have breached your privacy rights, please contact us using the details below.

We will investigate and respond to your complaint promptly. If you are not satisfied with our response, you may refer the matter to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.